KONY CAMPAIGN A LOAD OF PHONEY BALONEY

Most of us by this point have come across the Kony 2012 campaign with its slick marketing campaigns and use of social media to spread its message across the globe.
Initially when this film hit the internet it managed to tug at heart strings and generate huge amounts of financial donations for the Kony action kits.  Everyone was talking about the campaign, I received numerous chain texts, saw numerous tweets and Facebook posts.

However the euphoria of feeling like you were part of a global movement soon began to fade as the truth slowly unfolded.

What Makers of  Kony 2012 failed to think about was that the advantages of utilising the internet and social networking sites also had it's disadvantages. Although the internet and social networking sites meant that the message could be spread further and faster it could also be researched and torn apart.
What they didn't bank on was the resourcefulness of people, as we started to investigate Kony 2012 and their funding company invisible children the awful truth came to light.

The truth that the film used old footage to push a war that no longer existed came out, the fact that the organisation wasted at least 85% of it's funds on plush offices, American wages and film production, also came out let alone the fact that what they did donate went to straight to the Ugandan Army, an Army run by a president with links to child soldiers, rape and the Rwandan massacre.

That's without even going into the imperialist tones of the film and the fact that America want to get a foot hold in the Congo and Uganda to bleed them dry of their oil and to get themselves out of the stinking debt that they have found themselves in.

So it seems that the whole campaign has back fired on it's imperialist Neo- Conservatives creators, who I have just heard maybe losing the plot after this back lash. Reports are coming through that today Jack Russel, one of the co founders was found masturbating and vandalising cars mid morning today while intoxicated. Now I have to wonder how viral this will go and how much more will be unearthed by the time this saga is over.

But one important lesson we must learn from this dear readers is not to blindly follow and redistribute information that we are fed by the media or the internet, do not support something because a famous Hollywood A Lister tells you too, go away, educated your self and make sure you understand what you are supporting and endorsing. This is an important message to remember in a time when pressing the re tweet button is a little too easy.